Chimi Chimi ya
refreshingly edgy and timeless sunglasses
When it comes to eyewear, few brands manage to strike the perfect balance between timeless sophistication and bold, edgy design. Enter Chimi—a Stockholm-based sunglasses brand that has captured the attention of fashion enthusiasts and trendsetters alike. Known for their impeccable craftsmanship and innovative design, Chimi offers eyewear that feels both fresh and enduringly stylish. In an era where quality often comes at a steep price, Chimi defies expectations by delivering premium sunglasses at an accessible price point.
The Story Behind Chimi
Chimi’s journey began in Stockholm, Sweden, founded by childhood friends Charlie Lindström and Daniel Djurdjevic. The duo shared a vision to create balance in the form of products and experiences. By taking minimalist design principles combined with high quality materials, the brand has built a range of products that unify timeless design with contemporary flair.
From the outset, the brand’s philosophy was rooted in versatility and individuality. Chimi’s founders wanted to create sunglasses that could adapt to specific occasions, outfits or moods, making them an essential accessory for modern living. By prioritising premium materials, sustainable practices and bold yet wearable designs, Chimi quickly gained a reputation as a disruptor in the eyewear industry. Today, the brand continues to expand its offerings while staying true to its core values of quality, innovation and affordability.
Cool and Edgy Design Choices
At the heart of Chimi’s appeal lies their ability to merge classic silhouettes with a contemporary edge, alongside a standout feature being their mastery of subtle colorways. In true Scandinavian style, Chimi opts for a refined colour palette that adds depth and character to their eyewear. From muted pastels to earthy tones, their colourways are subtly versatile and sophisticated, allowing you to make a statement without sacrificing elegance.
Chimi Core 09 - Tortoise
The Core Range: A Foundation of Timelessness
Chimi’s core range exemplifies their dedication to timeless design. Featuring classic shapes like round, square, and cat-eye frames, this collection serves as the backbone of the brand’s offerings. What sets Chimi apart is their ability to infuse these classic styles with a modern twist—think unexpected finishes, sleek lines and innovative materials. The result is eyewear that feels familiar yet distinctly fresh, appealing to both minimalist and avant-garde aesthetics. What I particularly enjoy about the core styles is how they seem to capture an aspect of style that is both trendy yet classic, a challenging yet rewarding design achievement. The elegant yet simple approach to labelling the range stays true to the brand’s identity.
Chimi Core 01 - Ecru
Versatile Collections and collaborations
Chimi’s rise to prominence has been bolstered by strategic collaborations with influencers who embody the brand’s classy yet contemporary ethos. One notable partnership is with Colton, better known as the Gstaad Guy. Known for his impeccable taste and luxurious lifestyle, the Gstaad Guy perfectly represents the sophisticated side of Chimi. His collaboration highlights the brand’s ability to seamlessly blend elegance with an edgy appeal.
The Colton
Beyond these partnerships, Chimi’s versatile range caters to a variety of tastes and needs. For those seeking options catered to a more active lifestyle, their sports range offers functional designs without compromising on style. Meanwhile, their metal range evokes an old-school classic feel, combining retro aesthetics with modern craftsmanship.
Chimi Core 05 - Black
The essence of chimi
The brand’s ability to combine functionality with the clean lines and appealing aesthetic of Scandinavian design ensures that each pair of sunglasses is as practical as it is fashionable. The key aspect of the brand is that while keeping in line with its heritage, you’re not just investing in a pair of sunglasses; you’re embracing a brand that values creativity, craftsmanship and accessibility.
Visit Chimi here
